http://klfulto.prblogs.org Just another PRblogs.org weblog Wed, 02 Dec 2009 03:04:56 +0000 http://backend.userland.com/rss092 en http://www.nowpublic.com/culture/twilight-saga-new-moon-nordstrom-and-hot-topic-cast-tour As everyone knows, the new movie New Moon has just come out.  The first film in the series, Twilight, was a huge success with the public (especially teenage girls), so they decided to promote this film even more than the first.  One PR tactic that they did was a promotional ... http://klfulto.prblogs.org/2009/12/01/pr-example-5/ Papa John's 23 cent pizza This PR tactic had great intention behind it.  I've never heard of such a great deal.  You can only buy half a can of beans for 23 cents, but this day a whole pizza could be yours for 23 cents.  Papa John's seemed like the obvious ... http://klfulto.prblogs.org/2009/11/22/pr-example-4/ Lulu's Needtobreathe Giveaway Lulu's is an online vintage-indie clothing/accessories store.  They buy clothes from designers and put them on their website to sell.  The clothes they have are of a unique style.  Right now, they are also promoting a band with a contest.  First prize is two concert tickets to ... http://klfulto.prblogs.org/2009/11/22/pr-example-3/ Mac gives back This is a primary example of a great PR campaign-the "Back to MAC Program."  Women will always buy cosmetics.  We want to feel beautiful.  It's natural.  But now, with the environment also at the top of a lot of people's minds, packaging and throwing away the empty containers, ... http://klfulto.prblogs.org/2009/11/22/pr-example-2/ Recruiting and retention strategies are very important for companies that want the best talent.  Some tips on creating these strategies are : Look for in-house talent Redesign jobs Tap hidden talent Use marketing departments or firms Use technology Use recruiting and retention metrics Offer telecommuting and flexible work scheduling Leverage your benefits package Read resumes in teams Use behavioral based ... http://klfulto.prblogs.org/2009/11/20/recruiting-and-retention-strategies/ Diversity has become one of the biggest issues within the workplace.  Now, a company has to have so many white, black, and hispanic people to make sure their company is diverse and not discriminating.  Harris Sussman said, "Diversity is about our relatedness, our connectedness, our interactions, where the lines cross. ... http://klfulto.prblogs.org/2009/11/20/employeeinternal-communication/ Coffee is a staple for many Americans in the morning.  And over the past few years, Starbucks has grown to be the name associated with coffee and this generation's "hangout."  It's relaxing inside.  You can have coffee hot or cold, or if you don't like coffee, they have frozen fruit ... http://klfulto.prblogs.org/2009/11/14/company-with-good-csr/ Corporate Social Responsibility is how a company interacts with the environment, keeping up with the expectations of your stakeholders (or surpassing the expectations), and being more responsible in the way you run your business.  Each organization impacts the society and environment around it, and a plan like CSR incorporates all ... http://klfulto.prblogs.org/2009/11/14/corporate-social-responsibility-of-a-pr-practitioner/ "As early as 1952, scholars had identified more than 150 definitions of culture."  This alone tells you that culture is very important and it is different depending on who you are talking to.  It is something everyone needs to be aware of and respectful of.  As we learned at Clemson, ... http://klfulto.prblogs.org/2009/11/08/chapter-14-one-needs-to-be-culturious/ Law/ethics go hand in hand with public relations.  There is so much to take into account and worry about while being a public relations practitioner that I had never even thought of before.  You have to make sure you are not copyright infringing on someone else's work.  So, you need ... http://klfulto.prblogs.org/2009/11/07/chapter-15/