November 22nd, 2009
PR Example #3
Posted by klfulto in Uncategorized
Lulu’s is an online vintage-indie clothing/accessories store. They buy clothes from designers and put them on their website to sell. The clothes they have are of a unique style. Right now, they are also promoting a band with a contest. First prize is two concert tickets to Needtobreathe’s concert tour, meet and greet with the band, and a $100 shopping spree on Lulus.com. Second prize is a $50 shopping spree and an autographed CD. Third prize is a $25 shopping spree and a signed poster. This is PR in two ways:
- Recognition of the band and puts their name out there
- Recognition of the online store, and gives their name a better and more well-known reputation
This is a great example of PR. Contests are always fun for the customer and a great promotional tool for the organization or the band in this case. Lulu’s is putting a celebrity with their product in a certain way. They are not actually promoting their clothes with this band as their spokesperson, but they are teaming up with this band in a way to be noticed. This keeps their customers happy and the fans of Needtobreathe happy as well. It’s combining the two coasts since Lulu’s is based out of California and Needtobreathe is out of South Carolina. This can get the band’s name out to the opposite coast more than it is now and target a new demographic, and in turn expose the brand’s name to a whole new demographic that is entering this contest.
