PR example #2
This is a primary example of a great PR campaign-the “Back to MAC Program.” Women will always buy cosmetics. We want to feel beautiful. It’s natural. But now, with the environment also at the top of a lot of people’s minds, packaging and throwing away the empty containers, so MAC gives you the alternative to send back in 6 empty MAC containers (which they will reuse), and you receive a free lipstick. This keeps you buying their products with the notion of getting a reward by being a loyal customer. It’s also a simple process, which makes it great PR. If something is too complicated to bother with, customers won’t do it for the most part. Online, you select each of the six containers you’re sending back, and then select the color lipstick you want them to send back to you.
Customers love to feel appreciated by the company that they give their money to. This is a great tactic by the MAC PR practitioners. They are targeting one of their primary stakeholders-the women who love MAC. The PR practitioners are making sure that they keep the MAC consumers in mind and that they are holding their interests at heart-killing two birds with one stone essentially. So, kudos to MAC. Keep it up
