kristina

November 20th, 2009

Employee/Internal Communication

Posted by klfulto in Uncategorized

Diversity has become one of the biggest issues within the workplace.  Now, a company has to have so many white, black, and hispanic people to make sure their company is diverse and not discriminating.  Harris Sussman said, “Diversity is about our relatedness, our connectedness, our interactions, where the lines cross. Diversity is many things – a bridge between organizational life and the reality of people’s lives, building corporate capability, the framework for interrelationships between people, a learning exchange, a strategic lens on the world.”  It’s not simply a black and white issue anymore.

So, how does one make his/her company diverse.  What does a diversity program look like?  How do you implement these programs?  There are some guidelines to follow:

  1. Link diversity to the bottom line.  When looking to ways to increase corporate profit, look to the new market or to partnering with your clients more strategically.
  2. Walk the talk.  Make diversity evident at all organizational levels.
  3. Broaden your efforts.  Apply the term diversity to more than ethnicity-branch out to religion, age, marital status, disabilities, etc.
  4. Remove artificial barriers to success.  Certain types of interviews are not conducive to all ages or ethnicities.
  5. Retain diversity at all levels.
  6. Provide practical training.
  7. Mentor with others at your company who do not know you well.
  8. Measure your results.
The more diverse your workplace is, the greater the “space” is for new ideas.  An example of a diversity program within a well-known company is Kellogg’s program.  There are four points that make up how they try to have a diverse company to enable them to serve more than one kind of customer.
  • Build accountability for diversity and inclusion throughout the organization.
  • Recruit, retain, and develop talented people.
  • Drive understanding, education, and awareness.
  • Create the environment
You can see that Kellogg’s has implemented many of those “8 Rules” within their diversity program.  There are performance measures for any stated goal that all employees in the company must complete.  That makes them accountable with each other and the company.
Kellogg’s has a partnership with many other organizations to make sure they are developing and recruiting them.
They drive employees to learn about each other and understand one another through training programs and workshops.
They have a great environment within their company.  They provide groups such as the Kellogg African American Resource Group, Women of Kellogg, Young Professionals, and a few more in order to bring their employees together.


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